What is Internet Marketing?
Friday, August 22nd, 2008I find it funny but most would-be marketers have no idea of what Internet Marketing really is. They think that IM is pushing products they know nothing about to “poor people” who are not aware that the helpful review they are reading comes from the affiliate who just wants to make a quick sale.
So, let me tell you something. Internet marketing is not about pushing products. Internet Marketing is not about making a quick sale from time to time.
So what is internet marketing?
It is doing all these things that change the state of mind of your prospects. It is making them want to buy from you. It is persuading them that their life will be simpler or better if they buy the product you sell or recommend.
This sounds simple but how can it be done?
You must find the targeted group of people that have the same need or problem to solve. You must state the same questions they have.
And here comes the moment when you make money:
You show them the way, solution. You point them to the right place so, they will think better of themselves.
It’s easy as that.
So, internet marketing is persuading your prospects that they need something that you have to offer.
Most of the marketers make the same mistake of pushing the product before their visitors even think they need one.
You must create the situation when your visitors get hungry for your product.
This is a bad thing to say but you must show your visitors that something is wrong in their lives but you can help them.
This way your prospects will be happy to buy from you. Buying makes people happy if they really believe they need something.
So, your main job is to make them need something.
Voila!!!
Internet marketing fully exposed.
David Kowalsky