All about adwords

If you have ever thought about using paid search advertising in the past?
Then I recommend you start by using Google AdWords. Below are some reasons why:
It is a once off price of US$5 for a Google AdWords account. Then approx 15-30 minutes later your ads can be up and running on the Google network.
The Google search engine network reaches well over 200 million people on a daily basis & the potential for exposure of your business is massive.


Local, National or International targeting of your AdWords ads enables you to contain your marketing to very specific geographic markets. So you ads only appear to those people in that specific area, saving you money on clicks that are not relevant to a certain marketplace.


Without doubt the best news regarding this type of advertising is the fact that its based on performance - you only have to pay for the ads that get clicked on.
Whilst these reason alone are very compelling to use Google AdWords, it can be a lot harder to use than you first anticipate...

Google have simplified their AdWords system so that it is as easy as possible to use, but AdWords still has some special requirements to learn and does take some time & patience to master. Commonly people can still have a hard time in the beginning and can unfortunately waste many hours & large amounts of money finding out the hard way.

You can bypass this challenge by using AdWords experts to setup and manage your AdWords accounts for you. We do all the keyword research for you and input all the keywords into the correct campaigns and ad groups. AdWords Marketing provides this service for many of our clients the fees we charge are well and truly recovered by the time & money that we save you with the increased leads & ultimately the sales that they create.

But getting someone else to do the job for you doesn't always suit everybody - particularly those people who are working within a smaller marketing budget. The main option beside this is to study up yourself on the subject and then write the AdWords ads yourself. Here is a great way to get up to speed on the best methods to use on Google AdWords and build your knowledge for FREE..

Google AdWords authority, Perry Marshall has written a extremely helpful course "5 days to success with Google AdWords". It's at no charge and will save you a stack of time & money.

Perry Marshall has also written the best selling book on the subject of Google AdWords entitled The Definitive Guide to Google AdWords you maybe interested in buying his book when you finish the free 5 day course. I can highly recommend his book as it was the first that I read on the subject over a year and a half ago and have saved the purchase price over many, many times.
There are quite a few other AdWords how to books available on the internet, but I think that Perry's is the best by a long shot. He backs it up with a money back guarantee as well.
More and more organizations & businesses are becoming aware of paid search advertising such as Google AdWords.

Did you know? -
1. Google AdWords is responsible for over 70 % of the paid search engine advertising traffic on the internet today.

2. The Google network reaches over 100 million people, so your potential exposure is massive.

3. Using Google AdWords Geo-targeting system you can limit your advertising to specific geographical markets. This means you only advertise in markets you can or want to serve.

4. And the great news about this type of advertising is that it's performance based - you only pay if people click on your ads.


If the answer is yes to any of the questions below, then the The Definitive Guide to Google AdWords may be what you require to help you get back on track with you ads and increase you
Return On Investment.
• The Google AdWords campaigns that you have been running have not been successful.
• The prices per click that you are paying are to high for your Google AdWords ads.

• You would love to lower your online and offline advertising costs.

• You require far more web site visitors that convert to more sales.

• Your web site is not listed on Google's first results page.

• You are competing with many similar websites.

By now you may be asking yourself "Who the heck is this Perry Marshall guy anyway", and why is he better equipped to teach me how to use Google AdWords rather than someone else?
• Perry's book The Definitive Guide to Google AdWords was one of the first to be publish on the subject and is considered by many as the "Bible" of how to use AdWords.
• Perry has been consulting in the area of marketing & promotion for business for many years, focusing on the area of hi tech B2B sales techniques & doing so with great success.
• Perry has written a free email course about Google AdWords. You can see what he has to say on the subject before you commit to purchasing his book.
Perry has 3 package options available for you to purchase, so you can start straight away on creating your new Google AdWords ads or dramatically improve you existing ads.
• Firstly and best overall value for money is the Deluxe hard-bound copy of The Definitive Guide to Google AdWords Same content as Enhanced version below, including instant online access, but we will also ship the complete manual and 7 audio CD's via US Mail. Plus you will have access to a minimum of three monthly coaching calls in small-group session with Perry Marshall so you get individualized assistance with your Google campaigns. These calls are also recorded and you get online access to the audio. Bonus audio: "Advanced Strategies for making your website pay" with Ken McCarthy and Perry's "How to Profit with Google AdWords" Teleclinic with legendary marketing coach Jonathan Mizel on CD. If you're spending more than $500 per month on web traffic, the additional investment will easily pay for itself in just a few weeks. Includes "Jet Fuel for Google Cash" and "The Video Definitive Guide to Google AdWords" so you can watch real-life campaigns being built right on your screen. The investment price of the Deluxe version is US$197.00.
Get It Now

• Expanded Version with Bonus Audio Seminars The full course in PDF, plus full, uncut MP3 audio recording of the killer Internet Traffic Stampede teleseminar on Google Adwords, which alone is a $57 value. Veteran marketers Yanik Silver and Jim Edwards hammer Perry Marshall for 2 hard-hitting hours, digging for every possible trick and shortcut. Plus: You also get to eavesdrop on two extended sessions of advanced coaching with Perry Marshall's students - listen in MP3 as he "tears apart" not just Google campaigns but also entire web strategies, then puts them back together. Also includes "Advanced Strategies for Making Your Website Pay" - getting traffic is one thing, making it profitable is another. Perry Marshall and Ken McCarthy disclose the latest and most advanced strategies on Internet traffic conversion. Also Includes: "Jet Fuel for Google Cash" and "The Video Definitive Guide to Google AdWords" so you can watch real-life campaigns being built right on your screen. This package will help you develop a complete Google AdWords strategy for US$97.00.
Get It Now
• The Digital Basic version for US$49.00 includes The Definitive Guide to Google AdWords - instant download in Adobe Acrobat PDF, with 40+ case studies from 10 different industries, real screen shots and exhaustive Q&A on dozens of topics. It's easy to use and it will help you win the game - even when you're up against stiff competition. Get It Now


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Here's why:
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Imagine having a step-by-step process for all the things you have to do ... how to research your market, how to write your ads, how to set up a campaign, how to monitor your progress ... and more.
And can you imagine how great you'll feel when everything comes together and you're getting the right sort of visitors to your Web site, leading to more sales and increased profits?
That's what this brand new product will teach you to do.
This program is for you if:
• You are launching a new Web site
• You are launching a new product or service
• You planning a new marketing campaign
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"Get Traffic Fast":
• How can you target the right sort of traffic?
• How can the choice of words in your ads dramatically affect the
success of your campaigns?

• What is the single biggest mistake that most Web site owners make with Google advertising? If you don't know this, all your advertising can be a total waste of time!

• What are the four essential things you MUST do on your Web site BEFORE creating your Google ads?

• How can you "cut and paste" ready-made ads from top-paid advertising copywriters ... for nothing?

• Where can you do free research to find out exactly what words and
phrases your customers are using to search for you and your products?

• What's the secret formula for setting a budget so that you maximise your profits? (You will be surprised how easy this is!)

• How can you ask your customers to do your research for you into pricing, wording and offers, so that you can maximise the value of your investment?

• What is the best position for your ad in the Google listings
(Hint: It's NOT #1 position)?

• How can you make small adjustments to your ads that can double
or treble your response rate, for no extra money? Know this and you'll be way ahead of 99% of advertisers.
And that's just a fraction of what you'll find out in "Get Traffic Fast".
So, how much better would you feel knowing all the answers to these questions and more? Wouldn't you have a much better chance of making your Web site more successful?
Top Tips To Writing Effective & Profitable Google AdWords Ads

I've been using the Google AdWords pay per click search engine for over 2 years now, with a large learning curve at the beginning and great success as time and effort has been expended.
My top 12 tips will guide you in creating AdWords ads that produce higher click throughs while at the same time reduce the price that you are paying for your ad clicks.
1. Make Sure to Target The Right Audience
Make sure that you target the right audience by choosing the correct language and country/s that you want to appear to.
eg. You may choose to exclude all countries where English is not spoken, written or understood by the majority percentage of the population.
2. Refine Your Keywords Using the Exact Matching Option
The use of square brackets "[...]" around your keyword/s & phrases.
Example:
[google]
[google adwords]
The AdWords ads will then only show up when the search is for the exact same keyword/s or phrase that you have included within the square brackets.
The AdWords ads will not show up for searches that include other searched on keywords. In the example, this would be for searches like "google ads," or "google mail."
3. Split Test Multiple Ads At The Same Time
Always, always, always split test 2 or more AdWords ads at the same time, no acceptations!! Commonly known in the printing industry as an A / B split test.
The idea being to find out which one produces the higher click through rate.
You then replace the weakest performing ads with a new ad.
Then continue along with this process in your endless quest to get the highest click through rate as possible. Beat the control.
4. Track The ROI (Return-On-Investment) of Each Ad
Google AdWords track the click through rate on each ad & can also track the ads conversion ratio as well.
You can insert the special AdWords tracking link code in each ad to track its conversion rate. An example is, you could setup each AdWords ad with an Google AdWords tracking code link to make insure each of your ads are producing your target return-on-investment.
5. Include Highly Targeted Keywords In Your Ads
Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.
When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user's attention. For this reason, ads with searched keywords usually perform better than ones without.
6. Sell The Benefits before the Features (but still test just in case)
What has worked very well for me over the years is to make sure that you out one or more major benefits in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.
7. Use Attention Getting Words In Your Ads
Start your headline with an attention getting word. For example, "New:, Sale:, Free:, etc."Make sure your ads stay within the Google AdWords editorial guidelines.
8. Use Words That Create Emotion & Excitement
Use powerful words, call-to-action phrases or emotion provoking phrases and keywords that create enthusiasm and a response
Below are some examples of power words:
learn, free shipping, cheap, at last, tricks, special offer, time limited offer, free, you discover, tips, enhance, fact, sale, etc.
Here are some examples of call-to-action phrases:
* Buy Today - Save 50%
* Download Free Trial Now
* Sale Ends Tomorrow
Make sure the phrase is specific to your business, otherwise Google may reject the phrase.
9. Promote Your Unique Selling Proposition
What makes your product or service better, or different, from the competition? Spell them out in your ad.
For example, one of Amazon.com's first taglines was "Earth's Biggest Bookstore." That's a powerful USP!
10. Link To Landing Pages that are Relevant to your site
If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.
11. Remove the Common Words
Remove common words, such as "a, an, in, on, it, of", etc. Remove every word that does not absolutely need to be in the ad. Make every word count.
12. Eradicate the "FREE" hunters
Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.
This may reduce your click through ratio, but that's OK. After all, you're not trying to target everybody, only potential customers. In most cases, freebie hunters will never become paying customers.